Cookie policy
Last updated: 19 April 2026
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences, understand how you use the site, and deliver relevant advertising. Some cookies are essential for the site to work; others help us improve your experience.
2. Essential cookies
These cookies are necessary for the website to function and cannot be switched off. They include:
| Cookie | Purpose | Duration |
|---|---|---|
| __stripe_mid | Stripe fraud prevention | 1 year |
| __stripe_sid | Stripe session identification | Session |
3. Analytics cookies
We use Microsoft Clarity and Google analytics tooling to understand how visitors use our website. This helps us improve journeys, identify friction points, and measure the effectiveness of our content.
| Cookie | Purpose | Duration |
|---|---|---|
| _clck, _clsk | Session replay and heatmap continuity for Microsoft Clarity | Up to 1 year |
| _ga | Distinguishes unique visitors | 2 years |
| _ga_* | Maintains session state | 2 years |
Analytics cookies only load after you allow non-essential tracking through our cookie banner or cookie settings control.
4. Marketing cookies
We use marketing cookies to measure the effectiveness of our advertising campaigns and show relevant ads to people who have visited our website.
| Provider | Purpose | Cookies |
|---|---|---|
| Meta (Facebook/Instagram) | Ad measurement, retargeting, conversion tracking | _fbp, _fbc |
| Google Ads | Ad measurement, conversion tracking | _gcl_au, _gac_* |
Marketing cookies only load after you allow non-essential tracking through our cookie banner or cookie settings control.
5. Third-party cookies
In addition to the first-party cookies listed above, third-party services may set cookies when you allow non-essential tracking. Microsoft Clarity can set identifiers such as CLID, ANONCHK, MUID, MR, and SM. Our payment processor (Stripe) may also set cookies for fraud prevention and session management during checkout. These cookies are governed by the relevant provider's own privacy and cookie policies.
6. How to manage cookies
You can control and delete cookies through your browser settings. Most browsers allow you to:
- View and delete individual cookies
- Block cookies from specific or all websites
- Set preferences for first-party vs third-party cookies
- Enable "Do Not Track" signals
Please note that blocking essential cookies may prevent parts of our website from functioning correctly (for example, the payment checkout process).
For more information on managing cookies in your specific browser, visit your browser's help documentation.
7. Changes to this policy
We may update this cookie policy from time to time. Changes will be posted on this page with an updated date.
8. Contact
If you have any questions about our use of cookies, please contact us:
Email: office@planbuildco.com
Phone: 07700 195744