Cookie policy
Last updated: 21 February 2026
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences, understand how you use the site, and deliver relevant advertising. Some cookies are essential for the site to work; others help us improve your experience.
2. Essential cookies
These cookies are necessary for the website to function and cannot be switched off. They include:
| Cookie | Purpose | Duration |
|---|---|---|
| __stripe_mid | Stripe fraud prevention | 1 year |
| __stripe_sid | Stripe session identification | Session |
3. Analytics cookies
We use Google Analytics 4 (GA4) to understand how visitors use our website. This helps us improve the experience and measure the effectiveness of our content.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors | 2 years |
| _ga_* | Maintains session state | 2 years |
Analytics cookies are loaded through Google Tag Manager and only activated when configured. IP addresses are anonymised.
4. Marketing cookies
We use marketing cookies to measure the effectiveness of our advertising campaigns and show relevant ads to people who have visited our website.
| Provider | Purpose | Cookies |
|---|---|---|
| Meta (Facebook/Instagram) | Ad measurement, retargeting, conversion tracking | _fbp, _fbc |
| Google Ads | Ad measurement, conversion tracking | _gcl_au, _gac_* |
Marketing cookies are loaded through Google Tag Manager and only activated when the relevant advertising accounts are configured.
5. Third-party cookies
In addition to the cookies listed above, our payment processor (Stripe) may set cookies for fraud prevention and session management during the checkout process. These cookies are governed by Stripe's own privacy and cookie policies.
6. How to manage cookies
You can control and delete cookies through your browser settings. Most browsers allow you to:
- View and delete individual cookies
- Block cookies from specific or all websites
- Set preferences for first-party vs third-party cookies
- Enable "Do Not Track" signals
Please note that blocking essential cookies may prevent parts of our website from functioning correctly (for example, the payment checkout process).
For more information on managing cookies in your specific browser, visit your browser's help documentation.
7. Changes to this policy
We may update this cookie policy from time to time. Changes will be posted on this page with an updated date.
8. Contact
If you have any questions about our use of cookies, please contact us:
Email: hello@planbuild.co
Phone: 0800 056 7069